Advertising is one of the phone number list most critical parts of running your online store. Unfortunately, for many, it also tends to be one of the phone number list most elusive and difficult parts to understand. You have a great product and you set a fair price. You are on top of customer service and your site looks great. But all of that is useless if you can't attract new phone number list customers to your site . In the heyday phone number list of retail, location was everything. You wanted to locate your store where it would receive the most exposure and traffic. If you've placed your store in a trendy part of town, it's absorbed some phone number list of the "cool" factor of the neighborhood. For one thing, the internet has made it harder phone number list to get noticed. With millions of businesses online, many of which ship worldwide, it can be difficult to get organic traffic through the door. But on the other hand, your business is no longer tied phone number list to a single location. You can go wherever your customers are. More importantly, you can be in more than one place at a time. You're no longer limited to wealthy hipsters walking around SoHo in New York. Now you can sell phone number list to the San Francisco sneaker fanatic at the same time, in the same store. So you can focus your time and money phone number list on demographics specific to your product and you can track customer behavior and optimize your marketing budget in ways never before possible . And all phone number list of this at a much lower price than almost any marketing strategy we've seen in history. The key to success with Facebook Ads in e-commerce is making sure you set them up effectively and spend some time optimizing them phone number list to get the most out of them. This article explains some of the key factors you should pay attention to when leveraging the power phone number list of Facebook for your online store. What Makes Facebook Ads So Special? You've probably seen a Facebook ad in the phone number list last hour - or, more likely, in the last 15 minutes. Facebook is designed to be psychologically addictive. Every time you scroll through your News Feed, your brain's reward center lights up with activity. Your brain is waiting to strike gold – a funny video, a brilliant quote, a heartwarming story…or maybe a great opportunity. Facebook ads give you the phone number list opportunity to actually be that emotional trigger for people looking for something new . In fact, Moz estimates that just $1 a day on Facebook Ads will put your product in front of 4,000 new people every day . If you sell products online, paid advertising is a must. You can easily calculate your phone number list ROI and conversions, optimizing your phone number list marketing with real data and results. It helps you reduce noise and attract customers' attention.