At the same time we also worked on reducing the cost of conversion, so that we could achieve even better results with the same budget. From the turn of January and February to May, it was possible to reduce it by a quarter, i.e. almost PLN. conversion cost analysis How does this affect revenue In recent months, the budget for campaigns has only slightly increased it is a difference of about PLN, which is less than of all funds for Google Ads. With an almost unchanged total cost, however, we achieved revenue.
That was higher than months earlier which in this case means over PLN,. zlotys. investment in Google Ads Google Ads investment and revenue ratio The return on investment ROAS almost whatsapp mobile number list doubled and eventually reached. To put it more vividly, in January each zloty spent on the campaign brought the client an income of PLN., and in May the same expenditure resulted in an income of almost PLN.. campaign results Can this result be achieved with every campaign Unfortunately, the reality is not quite so rosy.
The success of the campaign depends on various factors, some of which are completely independent of both us and the client competition, market situation, shopping seasons, etc.. It also happens that the very budget that the client decides to spend on advertising is a limitation. Therefore, for each new contract, we propose an optimal budget and advertising formats that, according to our experience, should bring the best effect. The fact that we know what to propose is evidenced by results such as those above.