Use of this type of imagery to position a message or product in the minds of their consumers in an incisive ay; among the most famous are United Colors of Benetton PETA and F . Controversial advertising has a lot of poer and is designed to attract attention and comment but it can also have adverse results if not handled intelligently enough. no bad publicity? They say out there that all publicity is good publicity and that ith them talking about you and your brand you already on. The truth is that it is much more complex than that. The poer of controversial advertising is high but.
Only if it is treated ith enough good taste so as not to inconvenience for the sake of inconvenience. Oliverio Toscani photographer of Benetton's most controversial campaigns once said that there are no shocking images only Latest Mailing Database shocking reality. “There are no shocking pictures only shocking reality.” – Oliviero Toscani Teet This! ith this Toscani anted to point out that by themselves the images are not uncomfortable or repulsive but that it is the message the reality behind that visual metaphor that is really.
Penetrating people's minds. And looking at his ork it's clear that she had that in mind as she tried to spread an inclusive message ithin the brand. For its part PETA usually takes this publicity to the extreme by making a literal transcription of animal reality putting humans in their place to reflect hat that treatment ould be if it ere people and not animals. This type of controversial publicity has earned them the label or even the stigma of extremists and radicals but perhaps that is precisely the intention of PETA. The discomfort generated by their stunts and their controversial advertising messages are strongly implanted in the.