Facebook Ads is one of the online advertising tools that is essential today for the strategy of many companies due to its potential in terms of qualitative variables. In addition, it is intuitive, useful and totally adaptable to the type of public that we are pursuing, however, there are a series of lines or tips to follow so that your Facebook Ads campaigns achieve your objectives as effectively and efficiently as possible, and that is what we are going to see in this article. Index of contents Tip #1: Study audience stats The “Audience Statistics” or “Audience Insights” section is a tool that provides enormous value to research on the public or publics to which you want to direct your advertising actions, providing you with very valuable qualitative information not only about themselves but about similar audiences, which is the great point of this tool that already does the task of finding new potential customers for you .
Audience Statistics This will allow Facebook to create look-alike audiences or audiences that are similar based on a specific audience through variables such as behavior, tastes, trends, among others. Therefore, before creating any campaign, the first thing you should do is enter this tab to analyze your audience as much as possible, and as a result of this is when you have number list to consider the procedure, structure and adapted design of the creatives. Of course, everything depends on your campaign objective. Tip #2: Clear structure and oriented to each public Many times the mistake is made of creating ad groups directly according to the objective, or by type of ad. There is a clear and simple structure that will allow you to structure your campaigns in such a way that they are optimal for analysis and, above all, for their correct operation and future testing.
The structure basically consists of: Campaign (target) – Ad Group (audience) – Ads (ad type) In this way, what we achieve is to create within a campaign that pursues a specific objective (traffic, interactions, conversions...), the different audiences that we are going to target (segmented audiences with audience insights), and within each audience being able to create different ads to test which ones are the most effective for each one. It is always advisable to investigate new horizons in terms of similar audiences to find trends in audiences that are likely to be part of our target, so it is recommended that you never settle for attacking a specific type of audience; attacks different audiences, analyzes, measures, and compares results . Tip #3: Create a specific landing page for your ad This point is quite important, in the sense that, as a general rule, a user who clicks on an advertisement expects to carry out a fast, effective interaction that does not take up too much time, and that they can obtain what they have come to look for. without complications.