By studying where they enter the frame and where they leave the frame, you can optimize your content and campaigns. And make sure that with caring, convenient and smart lead nurturing, you convert as many leads as possible. (We say as much as possible because, realistically, you're never going to convert all your leads. Otherwise, it wouldn't be a marketing funnel. It would be a marketing cylinder!) Oh, and one more thing to keep in mind? That said, it can be helpful when understanding your business's marketing channels. Tools help you identify and prioritize high-converting digital channels and use them to maximize sales.
With Google, you can pinpoint interest and conversions down industry email list to the brand or product level, and adjust your awareness and acquisition strategies accordingly. Ready to better handle the customer journey? Get started for free. Stop guessing and start analyzing. FAQ What are the stages of the marketing funnel? While there are no universally accepted marketing channels, the oldest are models. Created in 2011, it represents awareness, interest, decision and action, and describes the consumer journey from prospect to converted customer. Which content channels should I be using at each marketing funnel stage? Different consumers and businesses resonate with different types of content so there is no easy answer to this question.
Also, the type of content you produce will depend on whether you are an org, and the nature of your business, product or service, and industry. As a general guide, though: Visibility: Paid ads, landing pages, ads, and articles are all great at grabbing customers' attention and generating enough interest to engage. Interest: Blogs, social media posts, newsletters, and email marketing are useful here. You are in the radar of potential customers, so they are more willing to consume your content. Decide: Now that their intent has been turned up a notch, more product-specific technical content (such as eBooks, brochures, and white papers) helps to help them visualize how they could actually benefit from your product or service.