For many companies, innovation has become the gold standard. But are there things you shouldn't innovate on? Are there areas where it's better to Latest Mailing Database be boring? There's a delicate balance that any product strategy must master: On the one hand, to build a successful business, you must design features that set your business apart - your innovation core. On the other hand, no customer will subscribe to a product if there is not a solid base on which to innovate. But how do you find that balance? And how do you get everyone on board? In this episode of Intercom on Product, Paul Adams, our Senior Vice President of Product, and I discuss the pursuit of innovation, why it needs to be sustainable, and the risks of going too far.
If you're short on time, here are some quick tips: When it comes to innovation, it's all about finding the right balance. Ask yourself where your area of innovation is, what is the thing that differentiates you from other companies. At the bottom of the pile, it's often best to Latest Mailing Database stick with the industry standard. A good way to determine where to innovate versus not to innovate is to have a clear mapping of the product landscape. By defining differentiating features down to the smallest detail, user interface, workflows, it is easy to determine whether they should be unique or just solid table stakes. In the race for market share, startups try to fill gaps with incumbents, while incumbents try to create new differentiating features. Whoever does it the fastest will win.
Not everyone will work on breakthrough features. The most important thing for motivating teams to build core functionality is to explain the big picture to Latest Mailing Database them, let them know where their work fits in, and how it will help the business achieve its vision. If you enjoy our discussion, check out other episodes of our podcast. You can subscribe on iTunes , stream on Spotify , or grab the RSS feed in your reader of choice. The following is a slightly edited transcript of the episode. Des Traynor: Welcome to Product Intercom. This is episode number 13. Sorry for the little delay - we're glad to be back. I am joined again by our Senior Vice President of Products, Mr. Paul Adams. Hi Paul. Paul Adams Hi, Des. Des: And today's topic is innovation. To set the table, I will read some quotes.