Sometimes, press releases are picked up by news agencies in order to gather stories to report on. Social media networking is important for traffic. If you intend to be serious about your SEO campaign, you will need to ensure that you have social media accounts on Twitter, Facebook, LinkedIn, Pinterest, and others. What does the SEO company know about these social networking websites? Link wheels are a way of linking multiple popular websites together to create a "spoke wheel". Sometimes the link wheel is as small as 3 websites. Others can be much bigger. Each website is then linked one-way to the website you are trying to build backlinks for. Guest blogging is a must for backlink creation by having an author link attached to your article. It is also a key method of generating traffic to a website, or lead page. In the past, UK Phone Number Database List I have appeared on many guest blogs. Some of them were popular, such as ProBlogger. Others were smaller, and were found by talking to other bloggers. Another good way of backlinking is by blog commenting informatively on related blog articles. Many of them allow you a place to add your website name and URL. Keyword research Keywords are what people are typing into a search engine to find you. It is important to rank high for certain keywords, hence the reason for your hiring an SEO company. A good SEO company will know how to do proper keyword research. There are various tools; some paid, and some free, which will allow them to do such research. An example would be the Google Keyword Tool provided by the AdWords system.