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Apr 13, 2022
In Welcome to the Forum
Doing good is doing wonders for business, and so is good brand storytelling. Niles-Lane says that over the past year, the number of engagements on social buy email list media platforms has increased by more than 300%. “It's absolutely a formula that works. We will continue to measure and refine. What's really important to us is to continually look at what we call the advocacy journey. as well as the traditional customer journey (awareness, consideration, participation), and when are we allowed to say, " Sound like someone who buy email list should join us for good as a customer? We have KPIs that tie very much into this traditional funnel: what does engagement mean? Is this part of our awareness or participation bucket? What does sharing mean? What does a video view mean? What does all of this mean to us and what are we trying to accomplish? So we're looking at that, because it's all great, but we also need to measure the kind of impact we have. And it resonates. Telling the kinds of stories we buy email list live through, this campaign resonates with audiences. And I think that's just a testament to the fact that we've built trust with the public, and they believe in the mission of Most employees in the East like it too. When the bank asked staff about the Join Us for Good campaign, 70% agreed that the campaign made them proud to be an Eastern employee and that the brand message matched their experience with the bank.
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