Awareness of the go green movement by operating an environmentally friendly business e. quick delivery time to potential customers/subscribers f. acquire mailing list repeat customers/subscribers These are but a few of the many benefits of direct e-mail marketing. As you continue your campaigns, you will realize many more. 3. Create The Contents Of The E-Mail And in Which Format It Is To Be Viewed. You can send e-mails in either of two formats. They are text and HTML. A text e-mail is just that, text only - there is nothing to it but letters mailing list and words. It usually contains a heading, a subject, a greeting, a message and a closing.HTML on the other hand contains it all - it gives you the ability to use text, images,different fonts, links, videos and anything else you'd like to put in your e-mail. An effective HTML e-mail should contain the following: a.subject line and header that generate enough curiosity to cause the recipient to want to read the e-mail, b. a greeting that is personal - exciting - motivating - stimulating. c. body mailing list with content that is concise, educational, informative and filled with value. d. a footer that contains your contact information and e. an unsubscribe link that gives your recipient the ability to Opt-Out.